DUBAI, November 9, 2020: Pullman Hotels & Resorts, a leading brand within the Accor group, is pleased to announce a strategic global partnership with Les Mills, the world’s largest creator of choreographed exercise-to-music group fitness classes available at health clubs, online, and now, at select Pullman destinations. Pullman Power Fitness Fueled by Les Mills makes Pullman the first boutique fitness hotel brand with around-the-clock innovative fitness classes, in-room fitness amenities, challenging boot camps and Pullman Fitness Squad events, while unleashing the full experience of the Pullman Power Fitness community.
The Pullman Power Fitness Fueled by Les Mills partnership is a key element of Pullman’s latest approach to health and wellness – Pullman Power Fitness – replacing the stale one-size-fits-all hotel gym environment with a bold, artful, social approach to contemporary fitness. More than a gym, Pullman Power Fitness taps into a new era of training diversity, integrated technology and the support of a like-minded community to help Pullman guests stay on top of their fitness game.
“This year, Dubai Fitness Challenge, the world’s largest citywide fitness movement, returns for its fourth edition to energise Dubai with a 30-day calendar of active events, wellness programmes and virtual sessions. To take advantage of the new key global partnership of Pullman Hotels and Les Mills, we are ecstatic to be hosting three Fitness Classes in Pullman Dubai Creek City Centre”, Nishan Silva, Cluster General Manager of Majid Al Futtaim – Accor – Shared Services
The Les Mills fitness classes will occur on the 16th, 20th and 26th of November.
“We are excited to partner with Les Mills, a leading global brand that shares the same passion as Pullman – to do more than just support workouts – but to inspire people to fall in love with fitness,” said Mehdi Hemici, Senior Vice President, Partnerships and Business Development, Accor. “Pullman and Les Mills are bringing together a community of connected travelers motivated by self-improvement and will create innovative fitness experiences, powered by science.”
Pullman Hotels & Resorts sets a new tempo in global travel and living, delivering an inspiring, energizing and enriching experience to new entrepreneurs. Pullman welcomes guests with the space they need to focus, work and play. Forward-thinking, hyper-connected and with a passion for art and fitness, Pullman retains the adventurous spirit and open-minded ambition that drove it to become a pioneering travel brand over 150 years ago. Today Pullman features more than 130 properties in vibrant and cosmopolitan destinations around the world. Pullman is part of Accor, a world leading hospitality group consisting of more than 5,000 properties and 10,000 food and beverage venues throughout 110 countries.
About Les Mills
Les Mills is the global leader in group fitness, with 20 programs currently available in participating gyms and fitness facilities worldwide. Les Mills programs include the world’s first group exercise resistance training workout BODYPUMP™, BODYCOMBAT™ (martial arts), RPM™ (indoor cycling), BOYBALANCE™ (yoga), LES MILLS GRIT™ (30-minute high-intensity interval training) and the revolutionary immersive cycle experience, THE TRIP™. Each workout is refreshed and updated with new choreography and music every three months.
Founded in New Zealand in 1968 by four-time Olympian Les Mills, the company has grown over the past 52 years to become the world-leader group fitness. Les Mills workouts are delivered by 140,000 certified instructors in 20,000 clubs across 100 countries and are available as live, virtual and immersive classes, as well as via the LES MILLS™ On Demand streaming platform.
For further information, please contact:
Glaiza Ann Paderon
Cluster Digital Marketing Manager, Majid Al Futtaim – Accor – Shared Services